Looks like Verizon's addicted to the sweet taste of success: following its victory over AT&T regarding the Map For That ads, Big Red's complaining to the The National Advertising Division of the Council of Better Business Bureaus about Sprint's "America's most dependable 3G network" tagline. Verizon says that a recent Nielsen survey shows its network drops fewer calls than Sprint's, and for now the bureaucrats agree -- the board's asked Sprint to stop airing the ads. For its part, Sprint says one study doesn't tell the whole tale, and it's going to keep showing the ads while it appeals to the National Advertising Review Board. In other news, Verizon's lawyers were seen heading to the local BMW dealership late last night, following a run-in with Sprint's attorneys at the Mercedes-Benz showroom.

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Let's go through the steps together, shall we? A "senior member" forum poster on the xda-developers forums has posted the above pic as proof that the HTC Hero is coming to the US on October 11th -- a claim he's been making as far back as April, but this is the first time he's brought a picture with him. The poster says he works for a wireless developer firm, and while this picture can easily be faked, we don't think it's necessarily that much of a stretch. Let's look at some of the other phones listed. There's "Samsung Q (Android)," which could provide a missing link between the InstinctQ and the company's mysterious Android phone that was supposed to be out on Sprint and T-Mobile by now. BlackBerry Aries is the CDMA version the Curve 8520, and traditionally RIM's CDMA devices wind up on both Sprint and Verizon. The LG LX610 / Lotus 2 is a new one to us, but Lotus seems to have been well-received for Sprint. So to pull all that data together, if this list is the real deal, we'd say it came from Now Network company. This is the sort of phone Dan Hesse would be glad to have waited for, isn't it?

Remember Virgin Mobile? Sure you do -- not long ago the last-man-standing MVNO snapped up Helio, and seemed ready to take its place as one of the few boutique prepaid operations still... er, operating. Well that appears to be all but done and done, as Sprint has just announced a "definitive agreement" to purchase the company for $483 million in sweet, succulent cash (which looks to be right about what it was worth to begin with). It looks like Sprint will pair the acquisition with its Boost Mobile brand, which till now was in direct competition with VM. It's not quite rival city, however, Virgin Mobile USA was launched as a joint venture with Sprint, and the MVNO glides on Dan Hesse's network as it is. Still, it does seem to be another indicator that the days of the MVNO are certainly on the wane, though Sprint now looks to own the space -- what little there is.

While speaking at Fortune's Brainstorm: Tech event in Pasadena on Friday, Sprint CEO Dan Hesse apparently got all kinds of verbal when it came to Android and his carrier. The honcho (and TV commercial star) remarked at the industry conference that he was "Glad we waited on Android," adding "The reviews say now it's ready for prime time. It wasn't when it first came out." While we knew Sprint had interest in Android phones (and potentially some forthcoming models), we hadn't heard a peep about timeframes, and the last thing Dan had to say was that he thought Googlephones weren't quite ready for prime-time. That's all changed now with the appearance of Android 1.5, it seems, as Hesse stated that the carrier will ship at least one model with the OS onboard this year. We don't want to be zany conspiracy theorists, but the timing of this seems to dovetail nicely with the very public launch of HTC's heavily modified Hero and Sense UI... a device which has been rumored to be making its way to Sprint sometime this year. The carrier obviously has a storied history of partnering with HTC on phones, so it wouldn't come as a surprise to see it land on Sprint (we certainly haven't seen any other carriers pipe up). Regardless, it looks like Sprint won't be putting all of its eggs in the Palm basket for long. It's going to be a very interesting holiday season.

Hey, it's hot out there. While you could lather-up into a deep dish of epidermal man-gravy by trucking on over to the nearest brick-and-mortar, why not kick back on-line with Sprint for that new Palm Pre purchase? Sure, you'll still have to mail-in the $100 rebate, but last we checked, licking a stamp won't break a sweat.